Marketing Manager

Head office Thoraipakkam, Chennai Full Time

Experience

At least 5-7 Years of experience in Pharma Marketing

Portfolio

GASTRO

Education Qualification

Bachelor of Pharmacy (B. Pharma) degree and (OR) a Master of Business Administration (MBA) in Marketing.

Preference

Minimum of 5 years of experience in marketing within the pharmaceuticals or healthcare industry

Skills required

  • Brand management skills throughout the life cycle of the brands
  • Good communication skills (oral & written)
  • Excellent analytical and data interpretation skills.
  • Scientific knowledge
  • Leadership skills
  • Good interpersonal skills
  • Ability to unlearn & re-learn.
  • Presentation skills
  • New product launch experience.

Job Responsibilities in Brief

  • Responsible for developing and executing comprehensive MARKETING STRATEGIES that not only improve product visibility but also enhance patient engagement and adherence.
  • Work closely with cross-functional teams, including sales, product development, and regulatory affairs, to ensure alignment and seamless implementation of marketing campaigns.
  • Conduct market research to identify new opportunities and foster strong relationships with key stakeholders, including healthcare professionals and opinion leaders.
  • Oversee the marketing budget and analyze the effectiveness of marketing efforts through metrics and performance indicators.
  • Develop and implement comprehensive marketing strategies for pharmaceutical products.
  • Conduct market research to identify trends, opportunities, and competitive insights.
  • Collaborate with sales and product development teams to align marketing initiatives with business goals.
  • Manage marketing budgets and resource allocation effectively.
  • Create and oversee content for marketing materials, including brochures, websites, and social media.
  • Build and maintain relationships with healthcare professionals and key opinion leaders.
  • Evaluate and report on the performance of marketing campaigns and strategies, providing actionable insights.

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