Sr.Product Manager / Product Manager / Marketing Manager

Head office Thoraipakkam, Chennai Full Time

Experience

At least 2-5 Years of experience in Pharma Marketing

Portfolio

GASTRO/ VIBRANT/ GP

Education Qualification

Bachelor of Pharmacy (B. Pharma) degree and (OR) a Master of Business Administration (MBA) in Marketing

Skills required

  • Brand management skills throughout the life cycle of the brands
  • Good communication skills (oral & written)
  • Ability to analyze data and take insights.
  • Scientific knowledge
  • Leadership skills
  • Good interpersonal skills
  • Ability to unlearn & re-learn.
  • Presentation skills
  • New product launch experience.

Job Responsibilities in Brief

  • Develop and implement effective marketing strategies and brand communication plans for assigned brands
  • Collaborate with the sales team to ensure the successful implementation of marketing strategies
  • Plan and execute both strategic and tactical campaigns and activities
  • Monitor and track promotional investments to maximize return on investment
  • Coordinate with other departments to ensure seamless marketing operations and successful achievement of results-oriented tasks
  • Provide field colleagues with promotional support, medical advice, and strategic ideas
  • Organize and participate in various review meetings with field colleagues and head office
  • Work closely with senior sales managers to monitor the progress of assigned brands
  • Identify and launch new products in accordance with company strategies
  • Prepare annual brand and therapy plans on time
  • Conduct market research activities using both external and internal data to identify market opportunities
  • Develop and manage customer relationships, including Key Opinion Leader (KOL) and Key Business Influencer (KBI) management in collaboration with the Customer Relationship Management (CRM) and Sales teams
  • Support participation in national and state conferences and Continuing Medical Education (CME) programs with innovative ideas, participation, execution, and implementation
  • Plan and actively participate in sales review meetings and strategy meetings
  • Ensure optimal utilization of promotional expenses within assigned budgets
  • Conduct fieldwork/on-the-job training with the sales team to improve performance and achieve business goals.

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